Meet the Poster Designer: Yorodeo

November 17, 2012 | Halifax Crafters Society

One of my favourite parts of Halifax Crafters shows is the poster. We’ve had so many amazing designs by amazing people, and this show poster by Seth Smith and Paul Hammond of Yorodeo is no exception. We really love how much thought and talent went into creating the ‘Beary Merry Market’ poster, and we wanted to share the process with you. 

You designed and hand printed the poster for the Winter Market. Can you tell us about your inspiration/concept for the poster? 
We threw around a few ideas, but eventually came to the concept of hibernation. We try really hard for stuff at this time of year to make images that are seasonal, and festive, but not explicitly linked to anything too specific.
We also really like going a little non-traditional, and a little weird.. finding ways to make what could be really cookie-cutter themes into something a little more interesting. We really wanted with this poster to do something using a snow globe.. it’s a nice way to do a cozy winter scene, but also tie it to the holidays in a pretty broad way.
The idea of making the globe a home for something unexpected was something we really liked, and decided that it might be funny if instead of little houses and trees on top of the snow, if all the action was happening underground instead.
So this is basically a glimpse into a weird little world, where giant bears are relaxing and getting cozy together as a family, in a tunnel/hole in a snowglobe world that’s really far too small for them. They seem pretty happy, though.
What is the process you used to create it? 
We usually start with a drawing jam, just throwing out ideas, and sketching up little concepts to make ourselves laugh. Once we have something that seems like a good direction, then generally we sort of split up the work.. everything we do is very collaborative in that way.
For this poster, I drew the snowglobe, and the main text, and Seth drew the bears. We do most of the drawing by hand, though sometimes it’s digital, and then it’s all pieced together on the computer.
Since we’re screen-printing these, we work with colour layers in mind. In this instance, we were designing something to be printed with 2 colours (blue and red) so we try to find ways of making full use of both of those colours, to get as much out of it as possible. This often means using textures, or taking advantage of the ways that certain colours lay overtop of others. Going through and deciding how to use each colour and where is a big part of the process.